A Plain English Guide to Internet Marketing 

Internet Marketing Leads...How Do I Find Them?

Defining Customers Creates an Audience.

Here is the good news.  According to Internet World Stats there were an estimated 277,436,130 people on the internet in North America as of December 31, 2014.

Obviously you can’t turn all of them into internet marketing leads.  So how do you attract the ones interested in what you have to say? 

We start by defining just who your customer (or client) is.

Let's Define Your Customer

In order to attract people interested in your product or service to your website, you need to know two things.  Who are they? What do they want?

Let me start.  My Customer is:

  • A small  or medium sized business owner here in the U.S. 
  • Passionate about their product or service.
  • Passionate about delivering real value to their customers.
  • A member of the local Chamber of Commerce, Better Business Bureau, and at least one trade organization.
  • Sure they should be advertising their product or service on the internet. 

Of this group, my Customer probably falls into one of these two categories:  

  • They tried internet marketing and are disappointed with the results. 
  • They investigated internet  marketing and gave up, frustrated because they couldn’t find someone to explain the process in simple English.

How am I doing?

Have I described you?

Answer these questions to find your audience.

  1. Describe your ideal target customer: This includes Gender, age, geographic location (very important), cultural considerations.
  2. Characteristics (hobbies, interests, affiliations).
  3. Major “pain” or need they have that your business/organization can alleviate or address.
  4. Solution they’re looking for/what you can help them do.
  5. What motivates and inspires this audience emotionally? (Being a hero, having life balance, etc.)

OK, Now What?

You know what your customer looks like.  How do you attract them?  The answer is with Keywords and search terms.  

People go on the internet looking for information and/or to solve a problem. When they go looking for Widgets, you want your name to pop up.  

Your job is to put focused, appropriate content on your website.  Content resulting in the major search engines directing visitors to your website when they ask for information about widgets. 

There is more information on this subject on the  What are Keywords page  and the Search Engine Optimization page.

You may also click here to return to the Home Page.

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