Ezine marketing utilizes an ezine, also called an e-magazine or e-newsletter. An ezine is really just a glorified email. That’s it.
The difference between an ezine and a blog is content. A blog is usually restricted to a single topic. An ezine can cover multiple topics in each issue.
Here are just some of the benefits of ezine marketing:
Remember, interested engaged people are the ones who hire professional service firms.
Will you engage everyone on your list? No, but a good newsletter sent to your mailing list will still be opened by 25% to 35% of the people it’s sent to.
Don’t panic! This isn’t as hard as you think.
Start by making a list of the kinds of questions your prospects ask. Questions that start with:
Every one of these answers could be the basis for an Ezine article.
Here are some other ideas:
You can also:
No worries. Remember, you are still the expert in your field. When your clients need something done, they’re still going to come to you.
My accountant gives me lots of tips and free advice. Who do you think I turn to when it’s time to do my income tax?
The bottom line here is Ezines are an easy, cost effective way to attract new business. It is also a great way to stay in touch with your existing customers and clients.
If you would like my help on an Ezine just go to the Services Page or contact me by using the form below.